Roles of Human Resource Management (HRM)

Roles of Human Resource Management (HRM) The role of the human resources (HR) function has increased considerably in recent years with a number of the HR-related activities being considered as strategic activities. These activities provide for the increased role of the HR function in the management of the business leading to the term strategic HRM (human resources management) which defines the difference in approach and importance of the HR function. The concept of strategic HRM refers to HR activities that facilitate strategic flexibility with the goal of reaching a dynamic fit and adequately answering the requests of the strategy of the organisation and the environment (De Pablos Lytras, 2008, p.50). This implies that the HR activities which could be considered as strategic HRM are the HR activities which directly impact the implementation of the strategy of the organisation including those which impact the strategic direction of the organisation. These activities are best seen through examples of HR activities in organi sations which can be referenced as strategic HRM. The examples presented in this essay include the implementation of relevant training programmes to bring significant enhancement in a firms operational performance, the development of knowledge management in the organisation, and the development of overall talent level in the organisation. Each of these examples is discussed further. The first example is the implementation of relevant training programmes to bring significant enhancement in a firms operational performance. The HR function has as part of its typical mandate the training of staff in an organisation. The development of staff and their continued growth in terms of professional and personal development is one of the main challenges of the HR function particularly in the recent period where increased competition in the market place has demanded greater skills and capabilities from personnel (Kaplan Norton, 2004). For training and development activities to evolve from typical HR functional activities to strategic HRM initiatives, the actions need to have an underlying importance in support of the organisations operational activities. The research of Pandey (2007) is important as it provides some examples in which the actions of the HR function in training and development of personnel were considered to be strategic HRM activities. In this research, the impact on the firm performance was noted with the enhancement of operational efficiencies of the organisations leading to competitive advantage versus other players in the market. The results of the research indicate that the Six Sigma intervention focusing on a case study organisation resulted in processes which are the industrial best practices that synchronise with the socio-cultural system of the organisation and make it the differentiator, which is complemented with its alignment with the organisational way of functioning including the strategic intent of the firm, technical expertise of the workforce and organisational culture which were all integrated in the Six Sigma approach and objective (Pandey, 2007, p.149). Clearly, in the case study of the research, t he training initiative of the case study organisation was considered to be a strategic HRM activity given the impact of the process on the overall approach in the operations of the business. The main limitation of the study was that the scope was limited to one single case study organisation. In addition, the impact was not quantified and the cases study organisation was not identified given confidentiality considerations and it was just referred to as a multinational corporation in the financial services sector. The research of Pandey (2007) did identify a number of other companies which pursued Six Sigma interventions which could be considered as strategic HRM initiatives given the scale of the impact of the actions. Linda (2004, cited in Pandey, 2007) noted that the HR function of Dow Chemical was able to generate US$3.2 million in positive financial impact for the organisation through the Six Sigma intervention initiative. In a separate example, Bhatnagar Sharma (2004, cited in Pandey, 2007) noted that Ford had generated more than US$1 billion in savings from 2000 as a result of the firms Six Sigma intervention implemented by the HR function. In both these cases, the HR function pursued arguably strategic HR initiatives as the actions taken in relation to the training and education of the work force led to improved operational capabilities which enhanced the competitive position of the firms, and also generated significant financial benefits impacting the bottom line of the firms positiv ely. In the hospitality industry, an example of a firm which incorporates strategic HRM in its activities is the Hilton Group which links strategic HRM to its improved business performance and the delivery of the Hilton promise to its clients (Maxwell Lyle, 2002). The second example is in the development of knowledge management in the organisation. This is particularly helpful for organisations where knowledge is critical and is the main competence that differentiates an organisation from other players in the market. An example of a sector in which this is the case is the professional services sector. The research of Teo et al (2008) is important to consider as it noted the HR actions that impact the strategic position of the professional services firms. These were the HR initiatives which impact the skills, knowledge and capabilities of the staff in the organisation with a particular focus on the management of knowledge workers as this directly leads to the increased competitiveness of the professional services firms. It is the development of the human capital and its establishment as the key differentiator for the firms and its competitive advantage that distinguishes this particular action to be considered as strategic HRM. Youndt Snell (2 004) is also an important journal to consider as this shows the increased importance of human capital in the competitive advantage of organisations versus other tangible capital and assets that used to drive the competitiveness of organisations. The impact of human capital and its link to the firms performance has been noted in other research works as well (Teece, 2003; Hill et al, 2003). The limitation in the use of the research of Teo et al (2008) as a case study research for this essay is that it does not provide the specific names of the professional services firms included in the research. The third example is the development of overall talent level in the organisation. The research of Sharma Bhatnagar (2009) showed how the development of a talent management strategy is one of the key strategic HRM actions that have a significant impact on the performance of a firm. The talent management strategy can impact not only the talent level of the individual employees in the organisation but also the leadership in different levels of the organisation. The management of talent and the pipeline is a strategic HRM activity as it impacts the leadership pipeline of the organisation (Cogner Fulmer, 2005). As with the previous two examples, this example of an HR activity leads to improved performance in the organisation. Talent management thus is a driver of the enhanced capability in the organisation and its improved operational and financial performance (Chugh Bhatnagar, 2006). The research works indicated for this example of the development of talent management in an organisation as a strategic HRM action show that this is considered to be a key activity that many organisations pursue. However, the research works have not named the specific organisations utilised in the research works and the case studies consistent with typical confidential studies. Nevertheless, it is clear that talent management is considered to be an important action for organisations and is one activity that is included in the category of strategic HRM initiatives. This is driven by the impact that the initiative has on the performance of the organisation as well as the resulting competitive position of the organisations which are implementing talent management strategies to develop the skills and capabilities of the personnel in the organisation. The talent management includes actions that develop the personnel in the organisation and also attracts and recruits other staff to the org anisation in order to raise the overall talent level that exists in the organisation. The examples are only some of the HR activities that could be considered as strategic HRM. The examples presented are not meant to be exhaustive as there are certainly a number of other actions that can define strategic HRM actions. The examples do show that there are a number of principles that underpin the activities initiated by the HR function in order for these activities to be considered as strategic HRM. The HR activities that are present in an organisation which can be termed strategic HRM activities are those which impact the competitive advantage of the organisation with the HR function driving the development of the initiative and managing the actions related to the initiative. These are also the activities which are part of the typical HRM function but which now involve a strategic aspect in terms of the actions taken particularly as these relate to and support the strategic actions of the organisation. Finally, these are also the activities which generate significant ben efit to the organisation in terms of financial impact or development of skills and capabilities or personal which lead to enhanced competitiveness of the organisation. The examples presented provide an understanding of which HR activities can be part of strategic HRM and which of these activities can be meaningful enough to be considered as part of the concept of strategic HRM. Overall, the main guidance for the actions to be considered as strategic HRM is that the actions of the HR are linked to strategic decision making which impact the firms performance.

Pepsi vs Coke Brand Positioning

Week 5: Branding and Positioning Reading: * Articles – Please be sure to read all articles and view all videos listed. They are short but insightful. 1. Interbrand Names 100 Best Global Brands http://www. marketingpilgrim. com/2010/09/interbrand-names-100-best-global-brands. html 2. What P&G Taught Me About Brands http://maxbrandequity. com/Documents/What%20PG%20taught%20me%20about%20Brands. pdf 3. The Power of Brand Equity http://www. thinkingleaders. om/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands, not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their soft drink brands. Coke has positioned itself as an integral, crucial part of people’s everyday lives.The brand, particularly through its commercials, creates intimac y with its consumers by evoking memories and experiences with the brand and their unique selling proposition â€Å"live the Coke side of life† is a prime example of this. It’s an invitation to live on the positive side of life, with Coke. It invites people to create their own positive reality and overall says, only Coke will do because essentially, Coke is happiness in a bottle. Importantly, from a global marketing perspective, it allows each country the opportunity to interpret their own moments of happiness and the brand’s role in those moments.Pepsi’s new global brand positioning (announced this year) is reflected in their caption â€Å"Live for Now† which invites and inspires Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships. This positioning enables the brand to pursue n ew partnerships with some of the world’s leading artists and entertainment properties.Do you believe the global positioning is different from the positioning these brands are utilizing in your home country? If yes, please provide the positioning in your home country and explain why you think it is different. The global positioning of Coke and Pepsi is the same around the world by way of general theme and overall message, however due to the differences in culture and society across the globe, the execution of the company’s respective positionings must be different for each of the markets that they serve.As each country/region of the world is quite different, it is imperative that the message is tailored in a way that is relevant and best captures the target market. For example, the recent Coke advertisement in Australia depicts a group of friends playing around on a boat off the coast (presumably of Australia) which clearly taps into the Australian beach culture. This m essage of joy and happiness is still carried but it’s made more relevant to the particular market which it is serving by the way in which the message is constructed and contextualised.The Interbrand report indicates that the Coke brand is much more valuable as an asset than the Pepsi brand. Please explain why you believe this is true, being sure to comment on: a. Strength of positioning – Coke has positioned itself more emotively than Pepsi as is evident in many of Coke‘s advertisements over the years which moreso depict the human experience through a strong emphasis on families and the community. b.Key points of parity and points of difference – both emotive in their message, but different in that Coke really taps into the general consumer’s happy experience with the brand, whereas Pepsi I believe is more targeted (particularly to the youth market) and has the image of being high-energy and action-oriented, and I think a large part of their target audience associate themselves with the brand because of that image. They are similar in that both brands consider themselves to be bold and refreshing. c.Whether any of these points of difference are competitive advantages – Coke’s positioning, with its strong association to feelings of joy and happiness, I believe gives it a competitive advantage in that these feelings and positive connections with happiness give it timeless appeal, whereas Pepsi seems to be more in-the-moment and almost â€Å"timely† by comparison. Coke, I feel, represents a state of permanent happiness whereas Pepsi is all about excitement, which we all know, is an emotion that is often fleeting. This position of happiness/longevity, I believe, is more attractive to consumers. . Line extension strategy Having a strong brand that consumers are loyal to allows an organization to extend its line of products and bring to market new products more easily.If Coke’s brand is stronger and bette r positioned (which I believe it is), then by extension, it will be of greater value since the introduction of new products can more easily be made, and therefore, new revenue streams open up for the company. There are, of course, risks associated with line extension, however if managed well, leveraging an existing brand can be of enormous financial benefit to a company. . International presence – I think Coke’s broader appeal to such human states as joy and happiness allows the brand to resonate more strongly across cultures whereas Pepsi, with its greater reliance on pop-culture and entertainment artists makes it more restricted in its global reach. Clearly, Michael Jackson will have less appeal in a developing country than in the United States, however Coke’s association with feelings of joy, family and life more generally can, as a message, be more easily carried across borders and into countries.

An Argument Against Same-Sex Adoption Essay - 2924 Words

The audience I am attempting to persuade throughout my argument is to people in the academic community, especially people in the psychology department who would be familiar with the mental affects same-sex adoption might evoke. I would also address this argument to people outside of the academic community who are unaware of the causes same sex adoption could potentially have on the children involved, in order to gain support for my side of the issue. Adoption has always been an institution that mainly focuses on the children they take care of and their well being. Recently, adoption has been a serious issue in society, and each year less and less children from foster homes are being assigned to permanent homes. However, the dilemma our†¦show more content†¦Although many may argue that homosexuals can in fact provide the same environment, I still feel that homosexual relationships are not truly permanent and for the most part are not a good situation for a child to be exposed to. As Cal Thomas, a columnist for the Boston Globe states, â€Å"According to the 2003-04 Gay/Lesbian Consumer Online Census, which surveyed the lifestyles of roughly 8,000 homosexuals, only 5% of those who describe themselves as in a current relationship say their relationship has lasted more then 20 years† (Boston Globe, 21). As this statistic shows, the majority of openly gay citizens who describe themselves as being in a relationship see the relationship end before twenty years. Although twenty years is a long period of time, it is also important to think that the relationships these homosexuals describe are not as much of a commitment as marriage, and involve no vows. In other words, relationships can end at any time, whether it be a year or twenty years. Furthermore, Thomas goes on to record that â€Å"The Bell and M.S Weinberg test found that more than 40% of white gay men had 500 or more partners, and 28% admitted 1,000 or more sex partners† (Boston Globe, 21 ). 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To confront this problem states must realize that adoption to homosexuals is a great opportunity, not by just giving children homes, but also allowing them to experience the lifestyle that same-sex patents present. In addition, the government has to realize that religion should not play a role in whether or not gays should be able to adopt as a couple. People always say theyRead MoreMarriage: Is It Just for a Man and a Woman? Essay1139 Words   |  5 PagesIs America being taken over by same-sex couples who are seeking the same right to marry that heterosexual couples enjoy, or is that just the way the media is portraying it? The fact is that in the United States between 2006 and 2008, 4.6% of females and 2.8% of males ages 18 to 44 reported that they were homosexual or bisexual. The purpose of this essay is to examine the arguments for and against the right of same-sex marriage in the United States. Is marriage just for a man and a woman? 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Their right to pursue happiness wit h their significant other is taken from them by the state. Psychologically and medically married couples are healthier in general because they have someone to share their good days and bad days with

A Comparative Literature Review On Knowledge Management

CETM11 A Comparative Literature Review Paper 1 1. What is the research/telling question or questions? Knowledge Management In Project Environments, is the title of this paper. The paper is basically talking about the importance of the Project Management Knowledge, also known as, PKM, that is increasingly popular within temporary organisations such as handling a project or managing a company of a particular industry. Also, the challenges of knowledge management in project environment are that there is not enough evidence and findings show about the methods and almost all previous researches are focuses on only just 1 or a few cases. Hence, the paper is to explore more about how knowledge management should be used effectively and to†¦show more content†¦Not only that, company size is considered so the companies that are targeted are ranging from 500 employees to 5000 employees. It gives an insight or an idea of how bigger company deal with Project Knowledge Management compared to the smaller company. All the interviews were recorded and then transcribed for evidence and furthe r reference if needed. Other than that, the software ATLAS.ti is used to collect qualitative data. Empirical categories are being refined by the software to systematically check the interview’s transcripts. The coding frame that are being used for the said software is to give track on various aspects such as, users’ friendliness and behaviour, project performance and tools used for knowledge and project management, and the like. 4. What answers are presented? Most of the interviewees indicated that it is critical and there is a serious need for knowledge management in project environment to be improved. There are a few major findings and answers presented in this paper. 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A recentRead MoreInternational Human Resource Management: Critical Evaluation1873 Words   |  8 PagesCritical evaluation of the three approaches to International Human Resource Management A review of literature on international HRM reveals three different approaches (Dowling et al., 1999, p.2): Comparative, Cross-cultural and multi-national. Firstly, according to Adler (1997), the early approaches to researching international HRM focused on cross-cultural differences and examination of human behaviour from an international perspective. Certainly, research on cross-cultural organizational behaviour